Ellyn Winters

By December 5, 2023 December 6th, 2023 HOPE Wall, Invasive (Stage 1-3)

Ellyn Winters-Robinson is a recent breast cancer survivor, co-creator of AskEllyn, and author of the bestselling book “Flat Please Hold the Shame,” a girlfriend’s companion guide for those on the breast cancer journey. She is also the co-founder and chief marketing officer of Ignition Communications, a boutique marketing communications firm, and a longtime mentor at The Accelerator Centre. Ellyn’s story has been featured in People Magazine, Globe and Mail, and CTV.

Ellyn’s Recommended Resources


AskEllyn is a virtual companion designed to help individuals navigate through the difficult and emotionally challenging journey of breast cancer diagnosis and treatment. By using Ellyn’s own experiences as a breast cancer survivor, the platform aims to provide comfort, empathy, and informative resources.

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Funny, dark, uplifting, real and packed with practical, curated wisdom, FLAT PLEASE is a love letter to other women who find themselves on the breast cancer journey. Written by a fellow survivor, FLAT PLEASE is the quintessential girlfriend’s guide to navigating the turbulent waters of diagnosis, doctor’s appointments, surgery, treatments and all that lies in between with greater confidence and optimism. In it, Ellyn candidly shares her breast cancer journey from self-exam to double mastectomy to flat (and everything in between).

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Not Putting on a Shirt

Not Putting on a Shirt is a 501(c)(3) organization advocating for optimal surgical outcomes for women who choose to go flat after mastectomy. Their mission is to advocate for satisfactory aesthetic outcomes – as agreed upon by the mastectomy patient and surgeon(s) – for those who choose to go flat. They inform and support patients, demand increased accountability for medical professionals and institutions, and collaborate with patients and the surgeons who care for them to establish resources and protocols that will make a difference.

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